The book of everyone you know.
Every contact, company and saved list, in one place, built person-first. The person is the master record and their company is just where they work today, so when they move, the record moves with them. Your list stops rotting the day you switch on.
Name
Role
Company
Status
Last touch
SSarah Chen
VP Finance
BetaCo
Prospect
3d
MMarcus Bell
CFO
Northwind
Customer
1w
PPriya Rao
CFO
Vantage
Prospect
2w
JJames Okafor
VP Sales
Northwind
Prospect
5d
EElena Fischer
VP Marketing
Globex
Customer
1d
Sort, filter and segment by person, then compute the account view on top. Not the other way round.
Person-first
Your CRM loses her. Verspa keeps her.
Every other CRM hangs the record on the account, so when your champion changes company, it dies with the account. Verspa hangs it on the person. When Sarah moves, everything you have moves with her, and your team starts warm at the new logo instead of cold.
ContactsEvery person you know, the master record, followed across job changes.
CompaniesThe account view, computed on top of the people, never the other way round.
ListsSaved audiences and prospect sets, built once and kept fresh by signals.