The relationship memory that compounds.
A record per prospect, sealed shut. Every call, every reply, every quiet read, every CRM entry. Indexed and forever.
A memory per prospect.
One record per account. Email, LinkedIn, voice, live demo, every reply, every CRM entry. The memory belongs to the prospect, not the campaign. Searchable as one thing.
It compounds.
Empty on day one. Dense in a month. Each touch is a layer. The record outlasts the campaign, the sequence, and the desk that wrote it. By month three, every record has its own shape.
Every action reads the record.
Before a desk writes, calls, or pitches, it reads what’s in there. No cold openers, no repeating yourself, no ‘we spoke six months ago’ moments. The record is the brief.
What’s actually inside.
One record per prospect. Eight layers, every one queryable, every one earned by an interaction.
- 01 · SignalsSentiment, intent, engagement trajectory. What the prospect's mood looks like over time. What stage they're moving toward, or away from.
- 02 · WebPages visited, time on each, return frequency. Anonymous activity matched to the prospect once they identify themselves.
- 03 · CRMEvery CRM update, in and out. Stage changes, owner changes, deal value, custom fields. Syncs both ways.
- 04 · DemoLive demo recordings. Full transcripts, the questions they asked, the moments they leaned in.
- 05 · VoicePhone calls. Transcribed, timestamped, tagged. Tone, hesitation, objection patterns.
- 06 · LinkedInEvery connection, message, reaction. Including the silences. What they engaged with, what they ignored.
- 07 · EmailFull thread history across all desks. Reads, replies, forwards, opens by device.
- 08 · NotesEvery record left for the next desk. Off-record asides, names that came up, why a meeting moved.
What CRMs were supposed to be.
Same job. Different architecture. The CRM is a form. The memory is a record that writes itself.
Where it lives
Survives campaign end
What it captures
When the desk turns over
Searchable how
Value over time
How a desk uses the memory.
Four steps. Every desk, every action.
Your data. Your floor.
Short answers to the things sales leaders ask before they sign.
Who owns the data?
You do. Verspa is a processor. You’re the controller. Memory records live in your workspace, walled off from every other Verspa customer.
Where is it stored?
EU by default. UK residency available on annual contracts.
Can a prospect’s memory be deleted on request?
Yes. Hard delete on demand. GDPR-compliant by design.
Are voice calls recorded?
Yes, with the standard two-party consent prompt at the start of the call. Transcripts feed the memory. Raw audio is retained for 90 days, then purged.
Do you train models on our data?
No. Your records never leave your workspace and never feed any cross-customer model.
What happens if we churn?
Full export, then deletion. No vendor lock on the data itself.