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The Wire

See who's buying. As it happens.

Every visit to your site, every reply to a play, every post, form, job change and funding round lands on one wire, with the person or company behind it. Verspa scores every buyer out of 100, puts the ones ready to buy at the top and starts the play that fits.

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The Wire · FeedUpdated 30 seconds ago
46 signals in the last hour312 on the wire7 hot
Act today 3
Everything else
On the wirePriya RaoCFO · Vantage
94HotFits your ICP · Finance leader
Verspa's read

Comparing plans now, with security on the list. Send the security pack and offer two times this week.

What caught them
  1. Today
    • From a playRead pricing for 3m 12s, from your email
    • Your siteOpened the security page
  2. Yesterday
    • From a playOpened your second email
  3. Monday
    • The demoTook the AI buyer aware demo

On a play · Finance leaders, Q4

Choose a buyer to see why they are on the wire, and what Verspa started

Every source

Every place buyers show intent. On one wire.

Twelve sources feed the Wire, from your website and your plays to social media, your CRM, the demo and the companies you watch. Each signal lands on the person or company it belongs to. Choose a source to see what it catches.

01 · Live

Your website

Every visit, recorded by one tag, with the company behind it named.

What it catches
  • A company identified on your site
  • A high intent visit, such as pricing
  • A company researching your site
  • A deep visit, five pages or more
  • A visitor who gave their email
  • A form filled in
  • A known person back on your site
For example

A company that fits your ideal customer profile reads pricing twice in a week, and its owner has a task with the pages it read.

What it needs

The Verspa tag on your site, with company identification switched on

Website visitors

Every visit to your site. Page by page.

One tag records every visit to every site you run: the pages they read, how long they stayed, how far down they scrolled, what they were reading and how they arrived. Watch it live, or open the library of the last 90 days.

Intelligence · The Wire · Website visitorsAll sites
The last 30 minutes, refreshing every 20 seconds
WhoArrivedPagesLongest pageLast seen
Chattedpriya.rao@vantage.cofrom Finance leaders, Q4Email6/pricing3m 12sNow
halden.comSocial media ad4/product/reporting2m 05s3 min ago
A Google search2/blog/faster-close1m 30s6 min ago
tom.avery@kestrel.comfrom Webinar follow upEmail3/integrations1m 50s9 min ago
fernway.co.ukReferral3/security2m 20s14 min ago
northwind.ioA Google search1/pricing1m 10s22 min ago
Who
Priya Raopriya.rao@vantage.co
How we know
A signed link in your email, from the play Finance leaders, Q4
Company
Vantage · vantage.co, from the work address
The journey · 6 pages
  1. /pricing3m 12s · 92% downPricingReading: EnterpriseSeen 2 times
  2. /security1m 48s · 71% downSecurity and complianceReading: Where your data is hosted
  3. /product/reporting1m 05s · 64% downReportingReading: Close the month in days
  4. /customers/brightwell52s · 40% downHow Brightwell closes in four days
  5. /integrations40s · 55% downIntegrationsReading: HubSpot
  6. /book-a-demo18s · 30% downBook a demo
How they arrived
EmailThe link in step 2 of the playLanded on /pricing
Where it connects
Finance leaders, Q4They came from this play.They opened the web chat

Choose a visit to see the whole journey

Company identification

Most visitors never say who they are.
Verspa names the company.

Switch on company identification and a visit from a company's network comes back named: the company, its domain, industry, size and country. Verspa files the visit on that company's record, checks it against your ideal customer profile and puts it on the wire, ready for a signal to act on.

This morning on your site · companies named0 of 6 named · 0 fit your profile
TimeVisitorIndustryPeopleCountryWhat they readOn the wire
08:47Unknown visitorA company networkReporting, then pricing
09:40Unknown visitorA company networkSecurity, twice
10:05Unknown visitorA company networkPricing, from a search
10:31Unknown visitorA company networkFive pages, case studies first
11:02Unknown visitorA company networkCareers
11:20Unknown visitorA company networkPricing and security

Each named visit is filed on the company's record, with every page it read. Use Verspa's company identification, or bring your own provider.

Plays

Your plays bring them back. By name.

Any signal on the wire can start a play: a form, a post, a job change, a visit to your pricing page. And the links in a play's emails are signed, so when someone from a play comes back to your site, Verspa knows exactly who it is. See them arrive, every page they read and how their interest has grown over 14 days, then play back the visit itself.

See Plays
Intelligence · The Wire · Play visitorsLive as it happens
Priya RaoCFO · Vantage · from Finance leaders, Q4
Hot streak: three visits in two days
Visits
5
Pages
14
First visit
12 days ago
Usually
Tuesday and Thursday mornings
Buying signals
  • Viewed pricingThree times, 3m 12s today
  • Technical evaluationSecurity, then integrations
  • Looked at social proofHow Brightwell closes in four days
  • Viewed a conversion pageBook a demo, 18 seconds ago

Link scanners are swept out, so every visit here is a person.

By account

Signals from everywhere. Read as one account.

A pricing visit, a comment on your post, a lost deal waking up, a colleague in the demo, a funding round. Apart, each is a hint. On the Wire they land on one account, so you see the buying group form and the score climb as it happens.

By account · as of MonHalden Grouphalden.com · Financial services · 1,200 people34AwareA company visit
Verspa's read

One company visit, reading the right pages. Worth watching.

Your own signals

Catch anything. Just describe it.

Tell Verspa what to look for and it builds the signal: a phrase in social media posts, an ideal customer reading pricing twice in a week, a new role on a target's careers page. See who it would have caught, then switch it on.

See Ask Verspa
Ask Verspa · New signal
Describe what to look for

Watch social media for finance leaders posting about month end, and put them in a new table.

Finance leaders talking about month endA keyword signal on social media
Ready to switch on
Watches
Social media posts with “month end” or “close the books”, and not “hiring”
Who counts
Finance leaders at companies of 200 to 2,000 people
Priority
Warm
Once per person
Every 30 days
Fills
Finance leaders, month end · a new Data Book table
Then
Adds them to the play Posts about a problem you solve
Watch list

Name who matters. Verspa keeps watch.

Put the people and companies you care about on your watch list. Verspa keeps reading them, daily or weekly: their posts and job moves, the news, hiring, filings and funding. Everything it finds goes on their record, and what is worth acting on comes onto the wire as a signal.

Intelligence · Watch list6 watched
WatchingFunding, news, hiring and filings
What Verspa found
  1. TodayRaised a Series C, led by its existing investors
  2. Last weekPosted two finance systems roles
  3. Last monthAppointed a new group CFO

On the wire · Funding round · Hot

The score

Every buyer scored. The ready ones first.

Each person on the wire is scored out of 100 against your ideal customer profile, so the Feed opens on who is ready now. A rise counts at once. You set the weights and the bands.

  1. 28 of 30

    Fit

    How well they match your personas: role, seniority, company size and industry.

  2. 23 of 25

    Engagement

    Visits, replies, posts and demos, how often and how lately.

  3. 24 of 25

    Intent

    Pricing, forms, a next step in the demo, asking for a person.

  4. 10 of 10

    Recency

    How fresh the last signal is.

  5. 6 of 10

    Account

    Others at the company, an open deal, your history together.

Sarah Chen's score91HotFits your ICP · Finance leader
Verspa's read

Comparing options now. Lead with the reporting Sarah read twice, and offer two times this week.

  • Hot90 and over
  • Warm70 to 89
  • Engaged50 to 69
  • Aware30 to 49
  • ColdUnder 30

The demo that converts. The memory that outlasts the deal.

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