Lightfield is an AI native CRM that updates itself from every customer interaction and runs outbound for your team. Verspa is a website conversion platform: it meets the buyer your campaign brings in an AI buyer aware demo of your real product, and hands your team a briefed lead.
| Lightfield | Verspa | |
|---|---|---|
| What it is | “AI-native CRM”: “CRM engineered for the future” | A website conversion platform built around the AI buyer aware demo |
| Who the AI talks to | Your team, and prospects through outbound email and social media | Your buyer, in a live AI buyer aware demo, then your team |
| What the buyer sees | Your messages | Your deck, then your real product |
| Memory | “A temporal context graph” of every interaction | Person first memory that follows each buyer when they change jobs |
| CRM | Is the CRM; two way sync with Salesforce and HubSpot | Works alongside your CRM, with two way sync to HubSpot and Salesforce |
| Price | Starter $89 a user a month; Pro $999 a month per workspace, billed annually | $1,330 a month per workspace with 40,000 credits and the first two desks |
| Best for | Teams replacing or modernising their CRM | Campaign owners converting the buyers their campaigns bring |
Lightfield details from lightfield.com. Sources at the foot of this page.
Lightfield keeps your customer record and works it: it captures every call and email, structures the data, and runs outbound. It is backed by a $47M Series A led by a16z, and it is a strong choice if your CRM is the problem.
Verspa works at the moment before the record exists. When a campaign brings a buyer, the AI buyer aware demo talks with them, shows them your real product and answers their questions. Everything they said goes into a person first memory and into your CRM, and Verspa follows up until they book with your sales team.
Every comparisonNo. Verspa works alongside your CRM, with two way sync to HubSpot and Salesforce. It adds the AI buyer aware demo and a memory built around the person.
Verspa follows up the buyers who have met the demo, by email, social media and AI calls. It is a website conversion platform, not an outbound tool.
Yes. Take the AI buyer aware demo yourself. It runs live in your browser.
Take the AI buyer aware demo yourself. It is the same one your buyers will meet.