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Take the AI buyer aware demo
The AI buyer aware demo

No two demos are the same. And every one remembers its buyer.

A recorded tour or a scripted demo shows every buyer the same thing. The AI buyer aware demo is built for one person. It reads who they are and how they arrived before they click, plans what to show them, and changes course with every question, live in your real product. Then it books the meeting with your team, and keeps what it learned on a record that follows the buyer, even to their next company.

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Voice activeCameraAvatarBook a time with SamTalk to a person
Live
October close · Day 3 of 5

Approvals.

Who signs off what, before the books close.

  • Accruals over £50,000Finance director
  • Any manual bank matchTwo people
New ruleWhen a journal is over £10,000 send it to Financial controller
Waiting for sign off · 3
Payroll accrual, 0409£48,200Finance director
Rent prepayment, 0418£22,000Financial controller
Card spend, 0415£3,140Team lead
Verspa Speaking
Amira
Chat

Good to meet you, Amira. You asked about sign off for a team of forty, so I’ll start with approvals.

Please. Four of us sign everything off at the moment.

Show me approvals.

This is where Jon would set the rule. I’ll type yours in: journals over £10,000 wait for the controller.

Type, or just talk

Shown with Marlow, an example finance platform. Choose where Amira goes next.

Part 1 of 3 · In the roomWhat the buyer sees, hears and does.

In your product

It doesn’t describe your product. It uses it.

A chatbot can only talk about your product, and a tour can only replay the clicks someone recorded. Verspa signs in to your real product and uses it in front of the buyer: it clicks anything by the name on it, types their own question into your search, writes the real email and stops short of Send, and goes off the plan to any screen they ask for, then picks up where it was. When it meets a screen nobody showed it, it works the screen out and remembers it for the next buyer.

How it learns your product, and heals itself
Marlow · the stageLive
Journals
Payroll accrual, 0409£48,200
Northway Freight, journal 0412£12,750
Card spend, 0415£3,140
Rent prepayment, 0418£22,000
Software renewals, 0421£8,960
Bank fees, 0423£412
Clicked · the row Northway Freight, journal 0412

“I’ll open that journal so you can see who touched it.”

The canvas

Every deck, page and video you’ve taught it. On screen when it helps.

On a call, the case study is something promised for later. Verspa keeps everything you have trained it on to hand and puts the answer up while the question is live: one page of a deck, a white paper or a case study, or the minute of a video that answers them, played, paused and talked over. Then it goes back to your product without breaking the conversation. Switch any file to shareable, and every demo and the web chat can show it.

Everything it learns from
Train Verspa · Library6 of 41 items
Asked
“Can I see the matching run on a real month?”
Shown
0:48 to 1:36 · Matching a bank feed
Said
“There’s a short film of that. I’ll start it at the matching and talk you through it.”
Then
Paused at 1:12 for Jon’s question, then back to the product

Choose a file to see the moment it went on screen

How it sells

It asks what your best people ask. And answers with their lines.

A demo that only presents never learns why the buyer came, and an improvised answer to a hard question becomes a promise. Verspa asks your discovery questions as it goes, listens for who decides without turning it into an interrogation, and lets the buyer cut in whenever they like. When it hears push back, it answers with the line your team approved, in its own voice, and every new objection is written down with an answer drafted for your library.

You choose how it opens: showing first, asking first, a mix, or reading the buyer and deciding as it goes.

Your sales process, in twelve parts
Demo · Wexford Foods · Transcript3 in the room
Style
  1. 00:12
    Verspa

    Let me show you October’s close first, then tell me where yours is different.

    Shows first, asks as it goes
  2. 01:40
    Verspa

    That’s day three. How many days does your close take today?

    Discovery question
  3. 03:18
    Amira

    We already do most of this in spreadsheets.

    Objection heard · the tool they own
  4. 03:22
    Verspa

    Most teams start there. The difference is that every match here leaves a trail your auditors can open themselves.

    Your approved answer, in its own voice
  5. 04:02
    Verspa

    When a journal is that size, who signs it off on your side?

    Listening for who decides, never interrogating
  6. 04:10
    Jon

    I do, and our CFO for anything over a hundred thousand.

    Noted · the economic buyer
  7. 05:47
    Jon

    What happens to all this if we change ERP next year?

    New objection · written down, an answer drafted for your library
  8. 05:51
    Verspa

    I’d rather check than guess. I’ve noted it, and Sam will come back to you on it.

    Noted for the follow up · an answer to follow
The buying group

Bring the whole team. It knows who’s asking.

Buying is a group decision, and a demo built for one rarely reaches the rest. Share the link, and the buying group joins the same room. One person speaks at a time, so Verspa always knows who asked and answers them by name. When they want a person, or a commitment on price or terms, it brings your team in: a colleague is told and joins the room, and anyone on your side can follow the demo live from the workspace.

Wexford Foods · In the roomLive · 18:24

AmiraCan Jon see what I approved last month?

VerspaYes, Amira. I’ll open the audit trail, so you can see exactly what Jon would see.

Watching live from the workspace · Rhea Kapoor

Choose who speaks

The next step

Interest peaks. Your booking button lights up.

A demo form ends with someone being in touch. Verspa ends with a meeting. Give each demo up to four next steps, each with when to offer it, and Verspa lights the right one at the moment interest is highest. Your booking page opens with their name, email and company already on it, the call lands back on the demo, and whoever sent it is told. Anything they ask to have afterwards, from pricing for their numbers to the security pack, is written down in their words for the follow up.

The follow up after every demo
Marlow
Book a time with Sam Carter30 minutes · Video call
November
Your details, from the demo
NameAmira Haddad
Work emailamira.haddad@wexfordfoods.co.uk
CompanyWexford Foods
Noted in the demo, for the follow up
  • PricingPricing for forty users, on annual terms
  • Send somethingThe security pack, for Mei
  • An answer to followWhat happens if Wexford changes ERP

Choose a time, then book it

Part 2 of 3 · Before they clickEvery door, built for one person, in your brand.

Every door

Your form asks the questions. The demo is built round the answers.

A landing page usually ends in a download, and a website in a form. Put the demo behind every one of them. A booking form on your landing page asks up to twelve questions of your own, and every answer reaches Verspa in the buyer’s words before the demo is planned. A Demo me now button opens it from any page, a QR code brings it to your stand, the web chat offers it mid conversation, and every contact and every play can have links of their own.

Meet the web chat
A booking formOpens the same demo
Marlow

See Marlow run a close like yours.

Tell us a little, and we’ll email you a demo built round your answers.

NameAmira Haddad
Work emailamira.haddad@wexfordfoods.co.uk
CompanyWexford Foods
What would you like to see?How sign off works for a team of forty
How many companies do you close for?Your questionSeven
How long does your close take today?Your questionTwelve days
When is your next audit?Your questionMarch
Send me the demo
What Verspa took from it

“You close for seven companies in twelve days, with an audit in March, so I’ll start with sign off, then the audit trail.”

The opening line of Amira’s demo
Emailed under your brandYour Marlow demo is ready, AmiraFrom Marlow via Verspa
Who hears about itSam Carter, with everything Amira saidThe lead is Sam’s
The reason for the demo

Tell it why they’re here. The whole demo changes.

The same buyer needs a different demo as a first approach, a live deal or a former customer. Verspa reads the person first: their history with you, how they arrived, the pages they read, what your CRM holds and anything they said in the web chat. Then it writes the plan for the reason they are here: the opening line, the screens and deck pages to show, and why each one matters to them.

The record it reads first
What kind of demo is this
The plan this link runsAmira Haddad · Wexford Foods
The read on them

Amira runs finance operations at Wexford Foods, which closes the books for seven companies. This week Amira read the approvals guide twice and asked on the form how sign off works for a team of forty. Jon Pryce, the controller, signs off journals.

Where this relationship stands

We approached Amira and there is no conversation yet. Earn the right before showing anything.

The opening

“Thanks for making the time, Amira. Before I show you anything, what does a close look like at Wexford today?”

What gets shown, and why
  1. 1The close checklistthe whole month at a glance, so the rest has a frame
  2. 2Approvalssign off is what Amira asked about
  3. 3Deck, page 9Linwood Labs, a team the same size
RewriteRelease the link
Yours, end to end

Your brand at the door. Your voice in the room.

The buyer should meet your company from the first screen to the last. Choose a voice from the library or use your own, cloned from a short recording, and set its pace and tone. Choose a face, realistic, illustrated or animated, or none at all. Design the screen they wait on and the screen they leave on with your logo, colours, font and offer, and write the emails that carry the demo and the recap that follows it.

Settings · DemosMarlow
AccentAllBritishAmericanAustralianTypeAllPremadeCloned
Speaking paceSlowerFaster0.92×

Part 3 of 3 · After it endsMeasured, followed up and remembered.

The recording

Every demo, measured. Down to the longest silence.

A tour can tell you it was viewed. Verspa records every demo with everyone’s voice and writes its read: the sentiment, the objections, the deal signals and the next steps, each tied to something the buyer said. Then it counts how the conversation went: who did the talking, how many questions they asked, how fast they came back, where they went quiet, whether it covered your brief and where they changed its course.

Ask Verspa about any demo
Verspa · Minutes · Recording

AI demo: Amira Haddad (Wexford Foods).

Thu 5 Nov, 14:02Marlow · AIBooked a time3 from Wexford
Ask VerspaDraft a follow upShareDownload
Recorded with everyone’s voice
Who did the talking
Verspa 44%Them 56%

1,520 words from Verspa across 41 turns, 1,934 from them across 46. A teammate in the room said 214 across 6.

Questions they asked
14
Before they said a word
6s
Typical time to reply
1.8s
Longest run without a reply
38s
Longest silence, at 7:42
11s
Turns a minute
5.1
Where the energy was
0 minVerspa above, them below18 min
Against your brief
  • Sign off for a team of forty
  • The audit trail
  • Consolidation
  • Pricing
Where it changed courseWe don’t do intercompany yet.Jon, at 9:15 · Dropped Intercompany, added the audit trailCan Jon approve these from a phone?Amira, at 12:40 · Added approvals on a phone
The link, start to finish
  1. Made4 Nov, 09:14
  2. Shared4 Nov, 09:21
  3. Opened5 Nov, 13:58
  4. Came in5 Nov, 14:02
  5. Took a next step5 Nov, 14:19
  6. Ended5 Nov, 14:20

Switch between the read, the analytics and the coaching

What happens next

The demo ends. What it learned goes to work.

Nobody types up the call. Everything the demo learned moves on to the places your team already works.

  1. 01Verspa

    The recap

    In their inbox, written from the transcript in their own words.

  2. 02Verspa or you

    The follow up

    Verspa sends it, it waits for your approval, or your team does it.

    Plays
  3. 03Verspa

    Your CRM

    One note on their record: what they asked, pushed back on and want next.

    Integrations
  4. 04Verspa

    The Wire

    Every moment of the demo, a signal a play or a rule can act on.

    The Wire
  5. 05Verspa

    Their record

    The whole arc of the demo, on the person, for next time.

    Memory
  6. 06Your team

    The morning

    What happened overnight, and what needs a person.

    The Roundup
Next time

They come back. It picks up where they left off.

“Good to see you again, Amira. Last time we stopped at the audit trail, so I’ll start there, this time for the team at Corran.”
Amira Haddad’s second demo, a year later, as head of finance at Corran Foods

A returning buyer is never walked through the same screens or greeted as a stranger. Every demo is written to a record that belongs to the person, so it follows them when they change jobs, and the next demo starts from it.

How the memory works
Why it matters

The click is already paid for. The demo turns it into pipeline.

Your campaigns do the hard part: they bring the buyer. Each one gets your product, live and built for them, so more of those clicks become pipeline, and every team that meets the buyer gets more from it. It compounds: every demo adds to the person’s record, and every answer that lands is there for the next buyer.

WhoWhere they meet itWhat it does for them
Demand generationPaid social, search and syndication landing pagesThe traffic you paid for meets the product, not a form, so more of it becomes pipeline.
Field and eventsA QR code on the stand, the page after a talkThe demo knows where you met, and gives them the longer version while they still remember you.
Partner marketingA partner’s page, a referral linkThe buyer arrives vouched for, and the demo opens knowing who sent them.
SalesThe booked call, and the record before itYour team starts from a buyer who has seen the product, said what they need and chosen a time.
Customer successNew, existing and former customersNew customers get running, existing ones see what they don’t have yet, and former ones see what changed.
Sales leadersEvery demo, measured the same wayYou see what converts: which style, which screen, which answer, and why.
Side by side

Everything it does. Nothing else does all of it.

Set beside the things a buyer usually meets on a website.

The AI buyer aware demo beside a chatbot, a click through tour and a recorded video
What it doesA chatbotA click through tourA recorded videoThe AI buyer aware demo
In your product
Shows your real productNoPartly: A recordingPartly: A recordingYes:Live
Goes wherever the buyer asksNoNoNoYes
Clicks, scrolls and types while they watchNoPartly: Recorded clicksPartly: RecordedYes
Learns a screen nobody showed itNoNoNoYes
On one stage
Puts up the page or video that answers themPartly: A linkNoNoYes
Speaks and listensPartly: TypesNoPartly: SpeaksYes
Sells your way
Asks your discovery questionsPartly: ScriptedNoNoYes
Answers objections with your approved linesPartly: ScriptedNoNoYes
Lights your booking button at the right momentPartly: A linkPartly: At the endNoYes
Brings a person from your team into the roomPartly: A handoverNoNoYes
Holds the whole buying group in one roomNoNoNoYes
Built for one person
Written for the person before they clickNoNoNoYes
Built round their answers to your formNoNoNoYes
Remembers them next timeNoNoNoYes:Across jobs
Yours
Your choice of voice, even your ownNoNoPartly: Recorded onceYes
Your arrival and closing screens and emailsPartly: Your coloursPartly: Your brandNoYes
After
Recorded, transcribed and readPartly: A transcriptNoNoYes
Measures how the conversation wentNoPartly: ClicksPartly: ViewsYes
Hands your team a briefed leadNoNoNoYes

Other AI demo agents click through a product too. Ask each one what it remembers about you afterwards, and what it does with a screen nobody showed it.

AI demo agents, compared The AI buyer aware demo against interactive demos
Questions

Asked about the demo.

More questions

Yes. Verspa signs in to a demo account of your real product and uses it in front of the buyer: it clicks anything by the name on it, scrolls, types their own questions into your search and goes to any screen they ask for. When it meets a screen nobody showed it, it works the screen out and remembers it for the next buyer. Where a button would really send or delete something, it explains what would happen instead.

Anything you have trained Verspa on and switched to shareable: a deck or a PDF page by page, a written document, or a video, played from the moment that answers the question. It puts up the one page that answers the buyer, talks them through it and goes back to the product in the same conversation. The web chat can show the same files.

Yes. Choose a voice from the library, or use your own, cloned from a short recording, and set its pace. Choose a face, realistic, illustrated or animated, or run it as voice only. The screen buyers wait on, the screen they leave on and the emails they receive all carry your logo, colours and words.

Yes. Anyone the link is shared with joins the same room. One person speaks at a time, so Verspa always knows who asked and answers them by name. When they ask for a person, or want a commitment on price or terms, Verspa brings your team in, and a colleague can join the room.

Three things. One conversation runs from deck to live product, with no human driving and no handover in between. It is buyer aware: it knows who it is talking to and shapes the demo around their role and their questions. And it remembers: every demo builds a person first memory that follows the buyer when they change jobs.

Verspa analyses the demo and writes it all up. The recap, the follow up and the note in your CRM are written from what the buyer actually said. Then Verspa follows up by email, social media and AI calls until they book a meeting with your sales team. Run it automatically, hybrid or by hand.

No. Verspa handles the first conversation: the buyer's first real look at your product. Your sales team picks up a briefed lead in the Verspa workspace and does what people do best, building the relationship and closing the deal.

By the minute, from your workspace's credits: 40 credits a minute, and 8 credits to prepare each link. The workspace includes 40,000 credits a month, and the pricing page turns them into demos.

The demo that converts. The memory that outlasts the deal.

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